Built by a UX practitioner,
for UX practitioners

UX Metrics has helped 7,000+ researchers, designers, and product teams run card sorts and tree tests since 2020.

Our Story

We launched UX Metrics in 2020 after years of watching UX teams struggle with the same frustrating choice: pay enterprise prices for bloated research suites, or settle for dumbed-down tools that couldn't produce professional results.

We believed there was a better way. Card sorting and tree testing are foundational UX research methods — they shouldn't require a six-figure contract or a PhD to run. So we built a focused platform that does two things exceptionally well: help you understand how people think about your content, and validate whether your navigation actually works.

Today, over 7,000 researchers, designers, product managers, and academics at organizations of every size rely on UX Metrics — from solo freelancers to teams at Adobe, Disney, Deloitte, and the NHS.

What We Build

Our Principles

Focused, not bloated

We do two things well instead of twenty things poorly. No feature bloat, no modules you'll never use, no learning curve.

Transparent pricing

One plan. $49/mo. Unlimited everything. No per-seat upcharges, no surprise invoices.

Built for real researchers

From solo freelancers running their first card sort to enterprise teams — our tools scale with you.

UX Metrics at a glance

2020

Founded

7,000+

Researchers, designers & product teams

$49/mo

One plan — unlimited everything

2

Purpose-built tools: Card Sorts & Tree Tests

Trusted by over 7,000 smart product people

Set up your first study in minutes

Create your account in 30 seconds. Set up a study, share a link, get results.

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No credit card required · $49/mo when you're ready